Washington Post: Philip Morris Asks to Cut Cigarette Use in Movies

Article in the Washington Post — Philip Morris Asks to Cut Cigarette Use in Movies, by Larry O’Dell:

The nation’s largest cigarette maker is asking Hollywood not to put its products on the big screen, citing studies that have shown cinematic portrayals of tobacco use can entice children to smoke.

Richmond-based Philip Morris USA said Wednesday that it will run advertisements in Daily Variety, the Hollywood Reporter and other trade publications imploring moviemakers: “Please Don’t Give Our Cigarette Brands a Part in Your Movie.”

The ad campaign begins this week and will last several months, Philip Morris spokesman David Sutton said. He said the initiative was conceived after meetings with entertainment industry representatives.

BGS