Names that lure kids are going up in smoke: Madigan hails deal with tobacco giant

Article in the Chicago Tribune — Names that lure kids are going up in smoke: Madigan hails deal with tobacco giant, by Crystal Yednak:

    R.J. Reynolds Tobacco Co. has agreed to stop using candy, fruit and alcohol names
    for flavored cigarettes that may appeal to children, Illinois Atty. Gen. Lisa Madigan
    said Wednesday in announcing a settlement with the company.

    The company also agreed to a U.S. ban on Camel, Kool and Salem flavored cigarettes
    sold under such names as “Twista Lime” and “Winter MochaMint.” R.J. Reynolds may
    still produce future brands of flavored cigarettes, but it cannot use candy, fruit or
    alcoholic beverages in the name or market them in a way that appeals to youths, Madigan said.

    “In marketing their flavored cigarettes, what Reynolds did was really to lure our youth
    into smoking by enticing them with candy and candy flavors,” Madigan said during a news    
    conference at a health center on Chicago’s West Side.

BGS